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Puressência

About the magazine

What Revista Puressência is, who publishes it and how the newsroom works.

Revista Puressência is an online music magazine. It tells the history, gives opinion and connects artists and listeners to the history of music and to what is happening in fashion, culture, technology, events, startups and the environment.

It is published by Puressência Produtora, a production company, label and art direction house in São Paulo. Stories are published in Portuguese. The English pages cover the magazine, the Studio and the agenda; each story also has a short English summary that links to the full Portuguese text.

Sections

  • Music. Releases, scenes, awards and the people making the sound, with a source for every fact. Journalism only: the publisher's own work lives in the Studio. The section launches lean and grows as each story is reported.
  • History. Lineages, dates and back stories: where today's music comes from.
  • Opinion. Newsroom opinion pieces, always labelled as opinion and built on sourced facts.
  • Fashion. Runways, soundtracks and where clothes, stages and music meet.
  • Culture. Film, books, festivals and exhibitions in conversation with music.
  • Technology. AI and music, rights, audio, platforms and venues.
  • Events. Festivals, shows and screenings with dates confirmed on official channels. Feeds the Agenda.
  • Startups. New music, culture and audio companies: what they do and what is still unknown.
  • Environment. The footprint of tours, festivals and physical media, always with the original report.
  • Studio. The production house that publishes the magazine: releases, videos, credits, live and house artists. It has its own section, always labelled “From the house”, apart from the journalism sections.

Pace

The magazine launches lean: a few stories per section, all reported and sourced. New stories go up when the reporting is done; the magazine does not publish to fill space.

Masthead

  • Publisher: Puressência Produtora, São Paulo.
  • Partner companies: Mídia Data and Partícula Filmes (origin: “Desenvolvimento Artístico”, a 2016 Puressência Produtora document).
  • Newsroom: Redação Puressência (collective byline).
  • Contact: contatopuressencia@gmail.com

Editorial principles

  • A source for every fact. Every story ends with its sources, linked and dated. No source, no fact.
  • Genre on display. Every story shows its genre above the headline.
  • Quotes. At most one short quote per story, attributed and sourced. Never song lyrics.
  • Images. No third-party photos, posters, album covers, logos or screenshots. Stories use our own typographic covers. The house’s concept artwork is credited “Image: Puressência” and never depicts real people or brands.
  • Artificial intelligence. Texts are written with AI assistance. Before publication every fact is checked at the source; the note under each story says so.
  • From the house. Anything about Puressência Produtora itself or its artists is labelled “From the house” and lives in the Studio, outside the journalism sections. The cover story is always journalism.
  • No advertising, no prices. No ads, sponsorship or pop-ups, and no audience rankings: the magazine does not track readers. No ticket, product or service prices.

Corrections

Spotted an error? Write to contatopuressencia@gmail.com. Corrections are noted under the story, with the date.

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